A Story Set in the Mediterranean City of Alexandria
Rooted in a cherished tradition, our local brand epitomizes the artistry of handcrafted home decor. From its humble inception as a mother’s skillful teaching to her daughter in the delicate craft of embroidery, our company has flourished into a thriving enterprise. Specializing in exquisite home decor products, including cushions, table runners, and caftans, we bring the warmth of handwork into every living space.
Our journey began with a single individual’s passion, blossoming into a skilled team of artisans who meticulously create each piece. Guided by a commitment to quality and authenticity, our products are meticulously handcrafted using the finest Egyptian cotton. This devotion to craftsmanship is at the core of our brand’s identity.
Proudly carrying the heritage of generations, we infuse modern homes with the timeless elegance of handmade artistry. Our creations not only adorn spaces but also narrate stories of tradition, love, and dedication. As we continue to weave threads of creativity, our local brand remains dedicated to preserving the beauty of handmade decor while embracing the aspirations of the present.

While embracing modern innovation, we stay deeply rooted in our heritage and craftsmanship. Our mission is to evolve seamlessly into the future while preserving the artistry, culture, and tradition that define our work.
Setting a new standard from the ground-up
Beautiful Design
Each product we create is a form of expression, meticulously designed to create a subtle piece of art placed within your home.
High Quality Textiles
We use only premium textiles to achieve maximum product longevity, powerful durability and a beautiful, luxurious design.
Professional Service
Whether it is before your purchase of after, we strive to provide you with true Arabic hospitality and professional service - be that in our showroom or online, our clients are our friends.


Our Team
Pure Egyptian Cotton
Designed with the world's best cotton
Handmade With Love
Impeccably handmade by local artisans
Complex Embroidery
Delicate and detailed work for beautiful pieces
Easy Shipping
Easy shipping all over the world!
Premium Quality
Highest quality fabrics and designs
100% Secure Payment
We ensure secure payment for customers
Previous Events

Autumn Fair
Manama, Bahrain – 2025

Index Design
Doha, Qatar – 2023

Autumn Fair
NEC Birmingham, United Kindgom – 2023

Turathna
Cairo, Egypt – Recurring