Eman Sélim Designs

A Story Set in the Mediterranean City of Alexandria

Rooted in a cherished tradition, our local brand epitomizes the artistry of handcrafted home decor. From its humble inception as a mother’s skillful teaching to her daughter in the delicate craft of embroidery, our company has flourished into a thriving enterprise. Specializing in exquisite home decor products, including cushions, table runners, and caftans, we bring the warmth of handwork into every living space.

Our journey began with a single individual’s passion, blossoming into a skilled team of artisans who meticulously create each piece. Guided by a commitment to quality and authenticity, our products are meticulously handcrafted using the finest Egyptian cotton. This devotion to craftsmanship is at the core of our brand’s identity.

Proudly carrying the heritage of generations, we infuse modern homes with the timeless elegance of handmade artistry. Our creations not only adorn spaces but also narrate stories of tradition, love, and dedication. As we continue to weave threads of creativity, our local brand remains dedicated to preserving the beauty of handmade decor while embracing the aspirations of the present.

While embracing modern innovation, we stay deeply rooted in our heritage and craftsmanship. Our mission is to evolve seamlessly into the future while preserving the artistry, culture, and tradition that define our work.

RE-SHAPING 'MADE IN EGYPT'

Setting a new standard from the ground-up

Beautiful Design

Each product we create is a form of expression, meticulously designed to create a subtle piece of art placed within your home.

High Quality Textiles

We use only premium textiles to achieve maximum product longevity, powerful durability and a beautiful, luxurious design.

Professional Service

Whether it is before your purchase of after, we strive to provide you with true Arabic hospitality and professional service - be that in our showroom or online, our clients are our friends.

Years of Experience
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Unique Designs
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International Exhibitions
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Our Team

Eman Sélim

Head Designer, Founder

Ahmed Abdelaziz

Head of Operations

Dania Ashraf

Lead Designer

Pure Egyptian Cotton

Designed with the world's best cotton

Handmade With Love

Impeccably handmade by local artisans

Complex Embroidery

Delicate and detailed work for beautiful pieces

Easy Shipping

Easy shipping all over the world!

Premium Quality

Highest quality fabrics and designs

100% Secure Payment

We ensure secure payment for customers

Previous Events

Autumn Fair

Manama, Bahrain – 2025

Index Design

Doha, Qatar – 2023

Autumn Fair

NEC Birmingham, United Kindgom – 2023

Turathna

Cairo, Egypt – Recurring

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